PROJECT CATEGORY: BRANDING, PACKAGING, CREATIVE DIRECTION 

Bloom Yoga

Bloom appreciates Earth’s natural beauty. Rooted in sustainability and the desire to be connected to nature, Bloom wants women to feel beautiful and confident—knowing that the apparel and packaging is thoughtfully designed using eco-friendly materials and processes. 

 Classic Sport Soccer

Designed a full line engaging product packaging that would sit on the shelf and stand out next to well known competitor brands. 

BodyFit

Collaborated with internal teams to creative direct and develop branding and photography for the BodyFit line of fitness equipment. 

Easton

Provided packaging design and photography creative direction for the Easton/Sports Authority brand partnership. 

Alpine Design

With the customer top of mind, this nature and adventure driven branding was developed providing customers with an easy-to-navigate shopping experience. A sturdy, and minimalistic package design was thoughtfully drawn, developed, and tested for trekking poles that allowed the customer to try out the product while in stores. 

Pine Bluffs Distilling Bottle Label

This label was created in collaboration with the client and captures the passion, the quality, and down-home vibes of Pine Bluff Distilling. 

[Artwork created while working with West Edge.]